The Hidden Meaning of Colours in Asia

Intro:
Colours don’t just look good — they carry meaning. In Asia, cultural interpretations of colour can make or break a campaign.

Key points:

• Red in China = luck and celebration, but in some contexts, it can signal warning.
• White in Japan = purity, yet also strongly linked to mourning.
• Green in Indonesia = associated with nature, but also has religious sensitivities.

Closing:
Before you launch, check how your brand colours will be received — what inspires in one market might backfire in another.

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