Top 5 Branding Mistakes in Global Launches

Expanding globally is exciting, but even big brands stumble. Here are five common mistakes to avoid.

Key points:

1. Ignoring language nuance — Slogans can sound offensive or silly when translated.
2. Overlooking number symbolism — “4” in China can mean death.
3. Copy-pasting visuals — Gestures and symbols don’t always translate.
4. Assuming colour meanings are universal.
5. Relying only on English — Missing cultural cues in local markets.

Closing:
Global success comes from local sensitivity. A cultural scan can save you costly mistakes.

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